In Korean, Ulzzang means "best face". I just read it here and it's really amazing what Asian girls put themselves through just to look super kawaii or anime-like. Check out the process of putting contacts in to make your pupils looks so circular (& cute?), eyelid gluing and whiting out your face with foundation. Here's a more in-depth description I found:
짱 (jjang): Korean slang that means "best." Ulzzang means "best face" in
Korean and the word is used both online and in real life. Basically, an
ulzzang is someone who has a very attractive face, but most people use
the term to describe people who have become popular for their looks.
The
ulzzang craze started in South Korea. Many ulzzang wannabes post up
their pictures on various websites, and voting and chatting can be done
on many of them. Contests, both online and in real life, are often used
to pick the best ulzzangs, but you do not necessarily need to enter or
win. Some ulzzangs, however, have not relied solely on the internet.
For example, some have gained popularity at school for being
attractive. Most ulzzangs, however, use the internet to share their
photos, and that is how many become popular.
Many ulzzangs use
Haduri, which is a web camera program popular among teens in Korea.
People also take normal or digicam pictures. Some even use Photoshop to
edit themselves. Fakers don't make it far, and they usually get busted.
The most famous ulzzangs may earn celebrity status. Some
ulzzangs may even become real celebrities by going into acting,
singing, or modeling careers. Two examples of former ulzzangs are Goo
Hye Sun and Park Han Byul.
The two most known zzang categories:
Ulzzang/얼짱: Based on the face. 얼굴 (ŏlgul) means "face" in Korean.
Momzzang/몸짱: Based on the body. 몸 (mom) means "body" in Korean.
"Ulzzang"
with "zz" is the most common way it's written out in English on ulzzang
websites. Variations on romanization include eoljjang, uhljjang,
uljjang, and so on.
It's intriguing and the obsession has even gone to the kiddies as seen in the video below. Okay, the kids are really so cute. But what the hell is the point of this game?